Influencer Marketing Strategy Checklist Define your objectives, identify and define your audience, define your budget, choose a type of campaign, decide the social media platform you want to use, create content for your campaign, find your brand's influencers, promote your campaign. It may seem that influencer marketing is something new that has recently become popular. In fact, influencer marketing began 15 years ago. PayperPost, the first marketplace to pay bloggers for branded content, launched with a lot of speculation.
Since blogs were primarily viewed as online newspapers, many experts were skeptical that adding advertising or sponsorships to content was truly authentic. We've alluded to this a little bit before, but working with micro-influencers is definitely the way to go, especially for e-commerce brands. Don't be afraid to work with someone with few followers, as long as their engagement rate is significant. If you're working with an Instagram influencer, it can be easy to feel like you have to choose someone with at least 10,000 followers so that they can take advantage of the swipe up feature, but that's not true.
That feature isn't a requirement for a campaign to be successful. Instead, they can use a direct messaging strategy that allows them to trust the connections they've created with their small followers to encourage them to learn more or buy. Brands use influencers to promote their products or services through paid advertisements, free gifts and promotions. In addition, they can generate significant brand awareness and loyalty through paid or unpaid publications.
Influence marketing is a marketing strategy in which brands partner with social media influencers to promote their products and services. Simply put, influencer marketing is about collaborating with other social media users and content creators to establish mutually beneficial relationships. For brands, the benefits can be one or more of the objectives mentioned above. Influencers typically receive cash compensation, free products, or both.
You'll base compensation on your goals, the amount of work involved, the number of followers and the social network.