If it's not enough that there are more than 3.6 billion smartphone users in the world, there are also a lot of statistics and mobile marketing data that indicate how beneficial mobile marketing really is for small businesses. Being created on free ad sites like Google My Business is very important for local businesses looking to increase their mobile presence. That's because when people are traveling, they take their smartphone out of their back pocket to find your small business through local ads. So, what other ways can mobile marketing be implemented so that your target audience feels comfortable and, at the same time, can get sales and leads? Below, 11 members of the Forbes Communications Council share ways that are effective for both of us.
There are a couple of ways you can use mobile apps to advertise. The first is to show your ads in popular apps. The other is to create an application for your company, which offers a lot of different marketing opportunities. It's imperative to identify what YOUR customers are doing before making a purchase decision.
Analyze the measures taken before your customers contact you via mobile devices and use that information to get to know them at their level.