Social media marketing means using social media platforms such as Instagram, Twitter and Facebook to promote your brand and sell your product or service. A well-executed social media marketing strategy will lead to greater visibility for your business. When you create interesting and relevant content, people will share it with their followers, increasing your reach and exposure. The more your brand is displayed on the Internet, the more likely it is for people to become familiar with it and eventually make a purchase.
Promoting yourself is OK from time to time. Some marketers follow the one-in-seven rule, which says that for every directly promotional post, another six must be based on content. In these other six posts, you can share articles, comment on current events, or ask a question. You don't have to completely avoid mentioning your brand in these posts; just be careful not to sell too much.
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