How to effectively use traditional media with digital marketing Advertise your website and social channels with print media. Use traditional and digital media to expand your reach. Each form of traditional media has its unique advantages. Let's return to Times Square: advertising in this world-famous venue undoubtedly increases brand awareness.
However, it also increases the brand's prestige, which gives the company more credibility and reliability. Your traditional marketing campaign can also take longer than a digital marketing campaign because of all the potential bureaucracy. It takes time for ads to be approved and added to billboards and television, and that time can cost you money.