How can i use word-of-mouth marketing to promote my publicity strategies?

Get product reviews on your website. Connect with industry influencers and opinion leaders. In fact, a recent study by R, R. Donnelly points out that most consumers (28%) prefer to learn about new brands or products through word of mouth (keep in mind that social networks follow them closely, with 23%).

This is especially important for B2B brands. Word-of-mouth marketing (WOMM) is based on audiences that organically share information about brands. It often includes a customer mentioning a product to their friends or a conversation about a brand between family members. If the complaint was filed on a public platform, a social network, or a review website, post a public response so that current and potential customers can see that you're taking customer feedback seriously and that you're resolving the problem.

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