How do you create a publicity strategy?

Start by creating an advertising plan. Clearly define your objectives and identify your target audience. Consider the most effective techniques to reach each target audience. Include electronic media in your plan, determine the resources (including staff) needed to achieve your goals.

A 5-Step Advertising Plan for Authors Before you start anything, you need to know your goals. The 4 P's can give you a firmer understanding of the products and resources available when it comes to marketing. You'll want to set measurable goals in addition to these. For example, a goal could be to “add 2000 new subscribers to the email list before the end of the year”.

Remember that these must be SMART objectives: specific, measurable, achievable, relevant and timely. Advertising can also be defined as the art of obtaining public visibility or publicizing a product, service or company through the media. Wikipedia defines advertising as “the movement of information to the general public from the media on topics that include people, goods and services, organizations and works of art or entertainment. You should never create advertising campaigns (including public relations statements or blog posts, etc.; see the full list of advertising tools below) in isolation.

Each piece of advertising must be part of the whole and the set must show an image that aligns with your brand strategy and positioning.

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