What are the best tools for creating and managing a successful publicity strategy?

Optimizing your digital marketing strategy is difficult. Even the strongest strategy can only take you so far without planning to make sure everything is going as it should. To help you get the most out of your digital marketing strategy, we've put together this list of 20 marketing planning tools you can use to optimize your marketing and meet your goals. These tools will help you manage marketing projects, making the whole process easier and more enjoyable.

Beyond the visual timelines of projects, Kanban boards and automation, you'll want to make sure that the marketing planning tool you choose allows you to organize and save your ideas and files, as well as share them with your entire team. Bringing everything together and simplifying it can involve integration with third-party applications, so if you're planning to create workflows that require the use of multiple tools (such as an email service provider or social media platforms), you'll want a marketing planning tool that helps you unify those tools through integrations. Weekdone is a little different from the other marketing planning tools on our list, as it uses an OKR framework. This framework focuses on key objectives and results, helping your marketing team create long-term objectives and break them down into manageable and measurable parts.

Weekdone uses a weekly log to keep its marketing campaigns moving forward as scheduled. You can also assign a task to another member of the team if you feel like you can't complete it. While not a traditional marketing planning tool, Weekdone is an excellent choice for teams looking for greater responsibility. Toggl Plan is a visual marketing planning tool that allows users to organize and manage tasks on an easy-to-understand visual dashboard with drag-and-drop elements.

Toggl Plan is similar to Kanban and can be used for an agile marketing framework. Your whole team can see who's doing what and what's coming next. Project leaders can monitor team performance and quickly locate problems so that nothing goes unnoticed. Trello is a simple Kanban-style marketing planning tool for small marketing teams or influencers who want to ensure that they plan, track and deliver on their marketing strategy.

You can create boards for each project and then use cards to define action steps for each project. Trello also has an integrated workflow automation tool called Butler that you can use to set up rule-based triggers, custom buttons for cards and boards, calendar commands, and due date commands to remove those tedious tasks from your to-do list. Screendragon is an enterprise-level marketing planning tool used by companies such as Kellogg's, BP and Keurig. It has an easy to use visual interface and lots of features.

You can manage your entire marketing project, from the creation of your work statement, project planning, work requests, visual testing, resource and budget management, content review and approval, content review and approval, preparation of detailed reports and much more. Screendragon includes project templates with interactive Kanban boards and Gantt charts. In addition, it has integrations with systems such as PeopleSoft and SAP. Asana is always one of the most popular marketing planning tools out there.

You can create tasks and subtasks, easily assign tasks to other teammates, and use dashboards to track the progress of your project. Asana includes chat functionality so that team members can stay in communication no matter where they are, as well as file sharing options to keep things organized. It also offers automation so you can simplify your workflows and reduce errors. Canva is the recommended tool for marketing teams to use when creating visual material in various marketing initiatives.

The best part of this application is that it provides professional design templates that allow you to produce incredible graphic material without the need of a graphic design expert. This is a popular comprehensive marketing platform known for its ability to develop significant email marketing campaigns. In addition, this program can help you create professional emails for your consumers and increase sales. Email templates and drag-and-drop design allow you to generate interesting communications quickly.

In addition, MailChimp allows you to manage several email campaigns and track them in real time to ensure that all your efforts yield the expected results. If you're not familiar with SEO, consider delegating your marketing tasks to SEO companies that could make your life easier. .

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