Start by creating an advertising plan. Clearly define your objectives and identify your target audience. Consider the most effective techniques to reach each target audience. Include electronic media in your plan, determine the resources (including staff) needed to achieve your goals.
The right template can help you create a marketing plan that identifies your budget for the year, the initiatives that your marketing organization should address, and the marketing channels you'll use to implement those initiatives. The 4 P's can give you a firmer understanding of the products and resources available when it comes to marketing. You'll want to set measurable goals in addition to these. For example, a goal could be to “add 2000 new subscribers to the email list before the end of the year”.
Remember that these must be SMART objectives: specific, measurable, achievable, relevant and timely. Media planning is the process of determining how, when and to what audience an advertising or brand message will be delivered. A media planner analyzes how a message is intended to support a marketing or advertising strategy and then develops tactics for sharing that message in the right places with the right people. In this part of the marketing plan, you must specify what you intend to achieve.
Wikipedia defines advertising as “the movement of information to the general public from the media on topics that include people, goods and services, organizations and works of art or entertainment. You should never create advertising campaigns (including public relations statements or blog posts, etc.; see the full list of advertising tools below) in isolation. Advertising can also be defined as the art of obtaining public visibility or publicizing a product, service or company through the media. Each piece of advertising must be part of the whole and the set must show an image that aligns with your brand strategy and positioning.
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