Here are our five tips for reaching your target audience and taking advantage of their key messages to grow a successful and independent business: Define your target audience. Know where your target audience is active. The best way to reach your target audience is to provide them with useful and relevant content. Writing about topics that are of interest to your target audience is a sure way to capture their attention.
Depending on what you're selling, your target audience can be niche or broader. For example, if you were a shoe seller, your target audience would be wide, since all men, women and children wear shoes. On the other hand, you may specifically sell high-performance running shoes. Then, your target audience would be more specialized: elite athletes between 20 and 40 years old who have expressed interest in running or who have run a marathon.
Either way, it's important to define and segment your target audience to determine the creative message that will impact them and determine the channels they prefer. There's no doubt that there will be consumers who approach their target demographic, but who won't act on the messages. Try to be specific when determining who your audience is and who isn't. Are your demographic women or women in their 20s and 40s? Knowing this will prevent your teams from dedicating advertising money to segments that won't generate profits.
First, look at the demographics of your customers: what their positions are, where they live and how old they are. Are there any patterns that emerge as you do this? Pay close attention to patterns with your loyal and repeat customers. Then, check if there are patterns in your unique customers. This can be a little difficult for Maria, as she doesn't want to be perceived as an ambulance hunter.
For her, it will focus on cold calling and sending cold emails to brokers and agents in her area. Just like you did in the conventional marketing section, you'll want to introduce yourself and see if you can bring value to these busy professionals. In addition, you should tour the area in search of any estate planning, real estate or related conventions, open days and seminars. Having a booth and talking face-to-face with people interested in this topic creates an immediate relationship that can provide immediate benefits and, at the same time, create a long-term sales funnel.
It's very important to create a brand strategy based on the specific needs of your target audience and then develop that strategy to overcome the challenges of your niche.