Traditional marketing is based on offline strategies, such as direct sales, direct mail (postcards, brochures, letters, flyers), trade shows, print advertising (magazines, coupon books, billboards), recommendation (also known as word-of-mouth marketing), radio and television. This is an example of direct mail marketing. The fast-food chain Burger King sends discount coupons and other related material by mail to nearby locations or addresses, assuming that people often use its products. Customers fill out surveys or prize slips and are added to the mailing list.
Consequently, different coupons are sent by mail to attract them. Think of television commercials, for example. The average ROI of television commercials is approximately 300 to 500 percent. They're great for businesses with a huge bank balance, but small owners most likely don't have the budget to run TV commercials.
Presentations are a form of indirect marketing, especially relevant for B2B sellers. They've been around for a long time, but people are still lazy when it comes to creating presentations. Applying transitions and adding backgrounds is a hassle, right? Okay, guess what? They can be critical to a good first impression. Save this tactic for post-pandemic strategies, but don't forget it.
Event marketing is face-to-face marketing on steroids. It gives marketers the opportunity to meet relevant industry people on a massive scale and show their product live. What's better than that? Marketing can't be much more primitive than cold calling. It's a strategy that makes some markers shudder.
It's intrusive, it infuriates some people, but more importantly, it's effective. However, sellers are in a better position to sell than they were three decades ago. The key to successful cold calls is to turn them into hot calls, at least as far as possible. This is especially important for higher-value products.
The cold call list should not include only a person's name and number. It should also include the person's occupation, their region and their competitors (if it's a B2B agreement). Marketers now have the option to personalize cold calls and make them more effective, making it an excellent traditional marketing tactic. It's very likely that a seller who is still in the early years of their career has never used direct mail.
But is direct mail gone forever? Not quite. Direct mail isn't just for seniors either. Are millennials your target audience? Direct mail can be good news. A USPS study reveals that millennials are more likely to act on marketing material received by direct mail than Generation X or baby boomers.
The key to maximizing the ROI of direct mail is to send it only to those who have interacted with your brand at least once. Not only will people who already love your brand love it, but they'll even appreciate that you send them promotional offers and postcards from time to time. We only send about 1 to 3 emails every month. Traditional marketing, on the other hand, involves traditional channels, such as billboards and print media.
Think of Don Draper in Mad Men, brainstorming ideas for television commercials and texts for Coca-Cola. Until the development of the Internet in the 1990s, traditional marketing was practically the only type of marketing. The main difference between digital and traditional marketing is the medium through which the audience finds a marketing message. While traditional marketing uses traditional media such as magazines and newspapers, digital marketing uses digital media, such as social networks or websites.
Of course, traditional marketing doesn't mean that it's old fashioned. Traditional marketing continues to play an important role in people's lives, with the growing need to leave the digital world. Let's go into the details and define the differences between digital marketing and traditional marketing and their advantages and disadvantages. With the rise of social media, marketers often undervalue traditional marketing.
However, traditional marketing still plays an important role in consumers' daily lives. If you have the budget to share your campaigns in magazines and TV shows in prime time, your money could be well spent. Campaigns that are more difficult to measure There are ways to measure traditional marketing campaigns, such as brand trackers, but they are nowhere near as deep or as intelligent as the tools available for digital marketing. It's usually expensive.
If you're a brand in diapers, you probably don't have the funds for a 4-page spread in Vogue. Many forms of traditional marketing will set you back a significant amount. Your campaigns are easy to measure. On the flip side of traditional marketing, the details of digital marketing tracking are exceptionally detailed.
This makes your learnings extremely clear for your next round of marketing efforts. Traditional marketing channels tend to be more expected and well received by the baby boomer generation and Generation X (people who own televisions and prefer to buy newspapers, for example). However, digital marketing is a surprisingly suitable route for all ages, not just for millennials and Generation Z: my grandmother spends hours browsing Facebook, sharing Lad Bible videos and shopping online. Great read on an overview of digital marketing, as well as its benefits for ongoing business success.
Good view of its difference from traditional marketing. .