Your social media marketing strategy depends on your content. Digital marketing is great, but building a real bridge between your audience and your brand is invaluable. Consider sponsoring or organizing a local event whenever possible to increase brand visibility in your local community. This is also a great way to get coverage in the local press, which increases the chances that a local audience will find you online.
Remember that the purpose of your strategy document is to outline the actions you are going to take to achieve your objective over a period of time, as long as you communicate it, and then you have defined the basic concepts for creating a digital strategy. Your strategy document will be very individual to your company, so it's almost impossible for us to create a one-size-fits-all digital marketing strategy template.